New French wine sensations, Arrogant Frog and Elephant On A Tightrope, leap into the world market.
Warsaw, Poland 31 July 2006 When you go to your favorite wineshop to buy a fine wine look, for a bottle with a label that has an imperious looking frog in an overcoat. The wine comes in "ribet red" and "ribet white". It is advertised to "leap out of the glass with panache and elan." And it is sealed with a screw cap "designed to preserve freshness and youthful appeal".
It is Arrogant Frog!
And if you do not really think that the Arrogant Frog is for you, you can try Elephant On A Tightrope. This wine is all about balance. And, of course, as someone who is into wine, you know that balance is a very popular word when it comes to wine. Elephants are known for their balance and their extraordinary sense of smell. So when you buy Elephant On A Tightrope, you will have a well balanced elephant with a fine sense of smell.
How much you can drink before you get tight and lose your sense of balance is not disclosed on the label.
And then, of course, you may by Le Freak. It is called Le Freak because it is made by mixing red and white grapes.
As France slips into oblivion as a second-rate wine producer that is losing so much market share that the European Union wants the French to start destroying grape vines to eliminate the glut of French wine that is on the market, marketing consultants have stepped into the act to help French wine produces survive against foreign competition.
The consultants have advised the French wine makers that animals are more effective at selling wine than are the names of French regions that no one can pronounce anyway.
And besides that, young people like the animals better than they do the French regions
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